Collecting and analyzing data on customers is no easy task. Traditional data collection methods can take up to 8 months due to manual coding used to collect, push, and interpret data. Innovative Single View technology cuts the processing time by implementing systems that automatically collect, stream, and stage data. Creating a Single Customer View answers the questions that financial institutions need to know – who, what, when, and how?
Single View technology pulls information about the customer and their accounts from a variety of sources that traditional data methods can’t. This technology puts financial institutions into the offense position in information management where they can improve their competitive position, optimize data analytics, visualize, and transform. Single View technology creates a flexible environment that supports proactive decision making by compiling data into an easily digestible graph-database.
Bankers can gain information on customer habits and gaps in portfolios that improve the accuracy of forecasting. Financial institutions are supplied with the information necessary to target customers in real-time leading to increased revenues. Single View technology leverages connected data to deliver a full understanding of business value and demand, business insights that influence goals, and helps to increase performance by ensuring compliance.
Industry leaders who utilize Single View technology will be able to answer the following questions with one look at their data dashboard:
• What are my customers doing?
• What will my customers do?
• How should I respond in the future?
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