Over the past year, new banking technology has emerged to aid in customer transactions. Financial institutions need to work on their customer experience (CX) strategies when developing solutions to make sure they are meeting the needs of the customers.

The 5 Hottest Technologies in Banking For 2021

For several years, Cornerstone Advisors has predicted the top five banking technology trends for the upcoming year based on where financial institutions are investing their money. Cornerstone foresees digital account opening, application programming interfaces (APIs), video collaboration, P2P payments, and cloud computing as the top 2021 trends for the year.

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Digital Content – The Missing Link in Your Portfolio (Part 1)

In a recent podcast, FinServ and Insurance (FSI) experts discuss how digital content and other strategies are driving a deeper CX through next-gen innovations and AI. For FSI organizations to increase their CX, agencies must concentrate on personalizing the digital content in their marketing efforts. This will allow a greater perspective of their customer and boost engagement.    

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Mobile Banking Apps Failing in Key Areas of CX

The use of mobile banking applications skyrocketed over the past year due to the COVID-19 pandemic. Although, many users are not satisfied with their experience. Researched reported that “consumers, especially those from younger generations, want to use digital tools like mobile banking apps but often get frustrated when completing transactions because they must perform too many steps.” It’s important for banks to keep CX in mind when developing their mobile apps so that users don’t abandon the process.

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