Fintech Today
  • About
  • Banking
  • Insurance
  • Resources
    • COVID-19
Subscribe
No Result
View All Result
  • Digital Transformation
  • Customer Experience
  • Cybersecurity & Risk
  • Regulation & Compliance
  • Claims Management
Fintech Today
  • Digital Transformation
  • Customer Experience
  • Cybersecurity & Risk
  • Regulation & Compliance
  • Claims Management
No Result
View All Result
Fintech Today
No Result
View All Result
Home Banking

Can AI Solve the Personalization Dilemma for the FinServ and Insurance sector?

by Jackie Davis
January 21, 2021
in Banking, Digital Transformation, Insurance
Reading Time: 3 mins read
A A
FSI organizations
Share on FacebookShare on Twitter

As FinServ and Insurance (FSI) organizations plan to meet their 2021 goals, many are buzzing about artificial intelligence (AI). According to the Sitecore survey,  AI & Digital Transformation: How has COVID Affected CX? , 92 percent of surveyed organizations are talking about AI. However, only one-third have implemented a company-wide AI policy, meaning that many organizations are missing out on the benefits AI can provide across the organization — especially with digital transformation and customer experience.

“More worryingly, the full potential of AI in digital transformation is not being realized because organizations are missing out on the power it provides in delivering the highly personalized experiences that set brands apart,” shared Jacqueline Baxter, Senior Digital Strategist at Sitecore, in a recent blog on the 2020 impacts on CX in FSI sector.

Baxter goes on to share that 38 percent of organizations reported being excited about using AI to identify customer trends, but only 33 percent shared being excited about improving and scaling personalization, which seems like a missed opportunity.

The survey also revealed that only 21 percent of organizations are researching Content Marketing System (CMS) solutions, and 79 percent are struggling to achieve business agility, which can be made possible by implementing solutions, — like a CMS — that streamline processes, reduce workload, and cater to customers.

With AI tools, FSI organizations can deliver personalized content to the right person at the right time on the right channel, working to improve the customer experience and engagement. With this in mind, FSI organizations can prepare themselves for the year ahead by learning more about the potential of AI and focusing on personalization with the help of the right solutions.

“At a time when businesses and customers are both nervous about safety, security, and the future, online customer experiences and brand reputation has never mattered more. It’s not excessive to say that we’re right in the middle of something big,” said Baxter.

Is your organization ready to take on the year? Learn more about what is impacting FSI organizations and how AI can help.

Tags: AIbankingFinancial ServicesFinServFSIinsurancepersonalizationSitecore

RELATED POSTS

Banking Technology
Banking

A Customer Experience Focus is Essential for New Banking Technology

March 12, 2021
retail banking
Banking

New Solutions in Retail Banking Help the FSI Space Build a Foundation for Success During Pandemic

February 24, 2021
digital content
Banking

Digital Content – The Missing Link in Your Portfolio (Part 2)

February 19, 2021

TRENDING NOW

  • Data Quality

    The Business Benefits of Improving Data Quality for Financial Services

    502 shares
    Share 201 Tweet 126
  • Digital Content – The Missing Link in Your Portfolio (Part 1)

    505 shares
    Share 202 Tweet 126
  • Natural Disasters Shook the Insurance Industry in 2018

    507 shares
    Share 203 Tweet 127
  • Understanding the Cyber Insurance Underwriting Process

    501 shares
    Share 200 Tweet 125
  • Monetizing Data: Follow the Yellow Brick Road

    503 shares
    Share 201 Tweet 126

CONNECT WITH US

Advertisement Banner Advertisement Banner Advertisement Banner
Advertisement Banner Advertisement Banner Advertisement Banner
Advertisement Banner Advertisement Banner Advertisement Banner
Advertisement Banner Advertisement Banner Advertisement Banner

BECOME AN INSIDER

Get Financial Technology Today news and updates in your inbox.

Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.

Related Communities

Future Healthcare Today
Government Technology Insider
Modern Marketing Today
Retail Technology Insider
Today’s Modern Educator

Quick Links

  • Home
  • About
  • Contact Us

Become a Sponsor

Financial Technology Today offers content and advertising sponsorships to leading technology solution and service providers. Interested in becoming a sponsor? Contact us!

© 2021 Strategic Communications Group, Inc.
Privacy Policy      |      Terms of Service

No Result
View All Result
  • Home
  • About
  • Banking
  • Insurance
  • Categories
    • Digital Transformation
    • Customer Experience
    • Cybersecurity & Risk
    • Regulation & Compliance
    • Claims Management
  • Contact Us